Keeping your website’s content fresh is key to keeping the traffic coming. If your content is stale, it’s likely that your site will drop in the search engine rankings, and you’ll lose out on valuable leads or sales.
(0:07) Why you should update your site’s content
(0:51) Five tips for updating your website
(0:57) Tip #1: Check your site’s SEO before making changes to your site
(2:08) Tip #2: Do competitor research before refreshing your content
(2:50) Tip#3: Add multimedia elements to your site
(3:53) Tip#4: Test changes to your site
(4:19) Tip #5: Refresh old content and design
(5:11) How often to update your website
In this video, Thomas will tell you all about how to update content on your website. He’ll tell you what you need to know before doing a site refresh, and what you should change when you’re ready.
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